Product · Real-estate SaaS · solo agents & small brokers
The real-estate sleeper: a CRM for the ones big CRMs skip.
Real-estate-adjacent software is the sleeper — huge growth (~+988% average) from a small base, because the opening is a crowded one: solo agents, small brokers and rental small-landlords that big broker-house CRMs never serve at solo prices. KeyRevo is a workflow-faithful CRM tailored to exactly that niche.
The live product — a workflow that mirrors yours
KeyRevo ships one pipeline that mirrors how a solo agent actually works: contact → listing/lead → offer → close → referral. Data in via MLS feed or CSV, co-broke splits tracked per deal, and rental compliance automated for the small-landlord slice.
Contact
Contacts & buyers
Solo agent's roster, imported from the spreadsheets they already keep.
Feed
Listings
MLS feeds where available; otherwise clean CSV pull into the pipeline.
Deal
Offers
Offer capture with the fields real agents need — not 40 empty manager fields.
Ledger
Co-broke
Split / referral ledger, tracked per deal, portable.
Pricing calculator (reflects the real product)
Price by value, not seats: $49–$99 per agent-month, an annual prepay that nets ~2 months free, and an optional CRM+ add-on that lives inside the product only. Drag the controls.
Build your plan
Base /seat-month$—
CRM+ add-on+$0
Annual prepay discount−$0
Effective /mo$—
Effective /yr$—
What you get
✓ Agent-priced — $49–$99/mo, not broker-house seat tiers.
✓ MLS + CSV feeds, portable data.
✓ Co-broke / referral ledger per deal.
✓ Rental-compliance automation for small landlords.
✓ Data & property tools as in-product add-ons, never a separate ecosystem.
Deployment — the real product
Bringing it live is deliberately simple: it ships the workflow, not seats.
1 · Onboard
Persona = the agent
Onboard one solo agent / small broker
Import their existing CSV/spreadsheet
2 · Feed
MLS / CSV sync
MLS feeds where available
Else clean CSV into one pipeline
3 · Run
Mirrored workflow
Offer fields that match the job
Co-broke split ledger per deal
4 · Grow
Local & referral
Onboard from the local RE community
Referral-led growth, not ad-bought
Make money
One predictable workflow, subscription-priced. Monthly cash or annual prepay; the CRM+ add-on is the only upsell — inside the product.
Agent
$49/mo
or $470/yr · 1 agent · 500 contacts
1 agent, 1 workflow
CSV + MLS import
Co-broke ledger
Follow-up automation
Most chosen
Agent Plus
$79/mo
or $790/yr · up to 5 agents
5 seats
+ Rental compliance automation
Referral ledger
Priority onboarding
Broker
$99/mo
or $990/yr · small brokerage <10
10 seats, light manager view
Everything in Plus
Optional CRM+ add-on
Data tools in-product
Why the big CRMs miss this
They're built for brokerages — 50+ seats, manager dashboards, heavy config. A solo agent rents 50 users to use a 5-field pipeline. KeyRevo is agent-shaped.
Capability
KeyRevo
Broker-house CRM
Priced to the real user
Solo agent / small broker
Brokerage (50+ seats)
Per-usage pricing
$49–$99 /agent/mo
$50–$125 seat + setup
Pipeline mirrors work
Ships ready
Heavy configuration
CSV / MLS in
Native
Available, complex
Co-broke split ledger
Per-deal
Often manual
Rental-compliance automation
Small landlords
Not served
Why now (data)
Grounded in the same 2026 micro-SaaS signal the big brief was born from. Illustrative snapshots of a couple of the key margins and the growth gap.
Real-estate-adjacent micro-SaaS is the growth sleeperavg. growth %, illustrative (BigIdeasDB/TrustMRR 2026)
KeyRevo vs. broker-house seat cost$/month for a solo agent